The Red Coneflower grows about 120 cm tall and flowers in July and August. It thrives on moist, nutrient-rich, sandy and clay soil. The fruit is a nut.
Mainly the flower and root of the plant were used in medicine. These contain many interesting substances that are used to strengthen the immune system. This has positive effects deployed to cure respiratory infections. Thus, this helps in healing flu, colds and upper respiratory tract infections. It is also used to treat wounds and skin conditions such as eczema and psoriasis.
The plant has an extremely robust appearance that is used symbolically to add power to incantations and rituals. As such, it grows quite tall and stands its ground independently. The flowers exude strength and are characterised by hard, prickly scales in the seed heads. This combined with the fact that it can withstand drought, full sun and strong freezes.